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Hollywood Celebrates Launch of sustainable fashion line dame

Updated: Jan 14, 2019



Hollywood Celebrates Launch of sustainable fashion line dame



Beverly Hills (Perfect Skin Today) 11/13/18/–In Beverly Hills on Nov 7, 2018  Hollywood Celebrities gathered in private Beverly Hills Mansion for the launching celebration of online clothing co dame a new sustainable contemporary clothing line. dame featured their full line of clothing and samples and refreshment were served at a private residence in Beverly Hills, CA.



Celebrities like Malin Akerman,  Maya Rudolph, Constance Zimmer and Amy Smart came to support the founders, Alexx Monkarsh, Molly Levin & Wells Butler. Maya, Malin and Amy were dressed from head to toe in dame for the launch celebration. dame’s collection is comprised of both vintage and hand-crafted, cut and sewn pieces manufactured in downtown Los Angeles with fair wage policies. Dame sustainable launched in California after three female powerhouses decided to disrupt the fashion industry with a new, contemporary clothing line for the eco-conscious female. dame’s collection is comprised of both vintage and hand-crafted, cut and sewn pieces manufactured in downtown Los Angeles with fair wage policies.



Taking eco-consciousness one step further, the founders decided to only use dead stock as their prime material for the non-vintage collection. Dead stock is merchandise that has never been sold or used by consumers. This effort earned the young brand EMA’s Green Seal of approval, typically only afforded to larger, established companies like Disney, Fox, NBC and Hulu. dame will launch four collections  per year with 11-15 styles in limited runs that will not exceed 2,500 unique pieces per season.

Apparel will center around quality basics and wardrobe staples to include tee shirts, tank tops, pants, blouses and blazers that can be mixed and matched with the brand’s vintage apparel. Both the collection and vintage will be sold exclusively online.  This e-commerce model was settled upon when the founders realized that this format would allow for a significantly lower retail price than that of competitors.


Women shouldn’t sacrifice fashion for principals,” said dame founders Alexx Monkarsh, Molly Levin and Wells Butler. “Our goal at dame is to make stylish, but unfussy wardrobes for women who care about sustainable fashion. Through this endeavor, we are creating the next generation of favorites,” the dame founders concluded.


Hollywood Celebrates Launch of sustainable fashion line dame  that will give the wearer various options for styling their new dame purchase. The site will house a lifestyle blog with topics varying from how to be eco-conscious to various styling tips from the founders. For more information:https://shopatdame.com


Written By: Cheri Fox

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